3 Ways to Keep Your Clients From Being Poached

Competition for clients is fierce. Whether you're a solo practitioner or an attorney at a large firm, client retention matters. After all, you didn't put all that work into marketing, networking and outreach to see your clients poached by...

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Tips for Marketing Your Firm to In-House Counsel

FindLaw has a blog for in-house counsel and a blog for solos and small firms. But what would happen if they collided, like a comic book crossover? That's what this particular article is about: Marketing yourself to in-house counsel. Mind...

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Your Email Sign Off Matters, So Make it Better With These Tips

You might not give a lot of thought to how you sign off on your emails, but your "Sincerely," or "peace" can have a big impact on how you are perceived. There are plenty of lists out there giving...

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The Scopes 'Monkey' Trial, 90 Years Later

Ninety years ago today, John T. Scopes, a substitute teacher in Datyon, Tennessee, was arrested for teaching the theory of evolution, in violation of a recently passed state law. His case, the Scopes "Monkey" Trial, was the first "trial...

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Ethical Dilemma of the Week: Accounting Mistakes and Client Funds

There aren't many lawyers who went into law because a career in theoretical mathematics would have been just too easy. In fact, many of us can probably get away with counting on our fingers much of the time --...

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How Lawyers Can Avoid The Dark Side

For Star Wars Day (May the Fourth -- get it?), we're focusing on The Dark Side of the Force and how lawyers shouldn't be tempted by it. Sure, it comes with cooler costumes and Force Lightning, but at the end...

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3 Major Marketing Disasters -- and What You Can Learn From Them

There's plenty of bad advertising out there. Sometimes, though, bad spills over and becomes an outright disaster. The annals of advertising are full of campaigns gone wrong. Very, very wrong. In the spirit of learning from others' mistakes, here's...

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